SEO optimization: add meta tags to ASP.NET page programmatically

Problem Definition

Adding page-specific meta tags, like "description" and "keywords" is quintessentially important in a context of SEO optimization. Meta tags can be added directly to the head section of the regular web pages, such as .html or .aspx (i.e. ASP.NET pages), but it is not a trivial task in case of .aspx page built on the top of master page for the following reason: head section appears just in master page, so by default all derivative pages referring to it will share the same set of meta tags.

Solution

Simple coding technique demonstrated in the following snippets (see Listing 1) allows adding various page-specific meta tags to.aspx pages referring to the same master page:

Listing 1 

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HtmlMeta _metaD = new HtmlMeta();
_metaD.Name = "Description";
_metaD.Content = "WebTV, Internet Broadcasting, Free Video Online, Free Online Music, Best YouTube Videos";
 
HtmlMeta _metaK = new HtmlMeta();
_metaK.Name = "Keywords";
_metaK.Content = "Best YouTube Videos, Free Music Video Online, Pop Rock Channel, Smooth Jazz, Hip Hop, Rap, New Wave, 80s, 90s, Disco, WebTV, Internet Broadcasting";
 
((Control)Header).Controls.Add(_metaD);
((Control)Header).Controls.Add(_metaK);

This code snippet should be included in Page_Load procedure of .aspx page; don’t forget to add the reference to System.Web.UI.HtmlControls on the page level.

By DrABELL, 11 Sep 2013 on code project

FREE Search Engine Submission

FREE Search Engine Submission

Submit your URL to the search engines to promote your website for free!

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Practically everyone who has access to Internet uses Google, Yahoo, or another popular search engine to browse the net and find extensive information in a matter of seconds. To get access to larger audience, you may submit your site to the most popular search engines and have them list your site in their search results for free.

The search engines return relevant search results in two categories: free and sponsored links. When you submit your site to a search engine, you fight for better position on the results list. It is very important to get listed among the first free results. They have better exposure than the sponsored links and generate much more traffic/visitors to your website.

How do the search engines display free results?

To be able to display relevant free search results, the search engines store a large database of information about millions of web pages. When you submit your URL to the search engine, you practically invite it to crawl your site and display your URL in relevant free search results. To get high positions on relevant free search results, you have to go through the search engine optimization process. Read about SEO here.

How to submit site to search engines?

It is free and very easy to submit your website to search engines! You better do that submission manually as the search engines ask for verification when submitting the site. Here are the 4 most popular search engines and the pages where you can add your URL:

Google:	http://www.google.com/addurl/?continue=/addurl
Yahoo:	http://search.yahoo.com/info/submit.html
Bing:	http://www.bing.com/webmaster/submitsitepage.aspx

Note: It is up to each of the search engines to include your website in their search results. The time for the inclusion may vary depending on the number of websites in their waiting lists.

Common SEO problems and misunderstandings

Common SEO problems and misunderstandings

Increase the quality of your website by avoiding the most common SEO mistakes.

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There are a few mistakes in an SEO of a website that you should avoid. These simple-to-follow guidelines are essential for the way your pages rank in search results.

Targetting the wrong keywords

You should carefully choose the keywords which you want to compete for. For example, if you are making a website for your local football team, you should not aim to be first for the "sport" keyword. The "sport" keyword is simply too general and there are already many old and well optimized websites that will always be ahead of you in the search results. You should find your own niche (keywords you rank for) and optimize your website for it.

Duplicate Meta tags

This is a common mistake among web designers. Meta tags should be unique and meaningful for each separate page. For your meta description, for example, you should use complete sentences as if you are describing your page to a friend. The page title, meta description and keywords should be different for each page. If they are the same, search engines consider them as duplicate content and rank you lower in their search result pages.

Missing Title tag

You should set a title for each one of your pages. It should be meaningful and relative to the actual content of your site. Avoid using titles longer than 60 characters. Search engines will simply ignore the symbols after the 60th character.

Website is entirely created with Flash without an HTML alternative

Although websites created with Flash can be very pretty and attractive, search engines cannot crawl them. Since they cannot index your content, you will not rank for the keywords you would like to. Therefore, you should create an HTML alternative of your Flash website and provide your visitors with the option to choose one of them. By doing this you will increase the usability of your website and improve the way search engines index it.

Missing "alt" tags in the code for your images

Unfortunately, search engines cannot scan what is shown on an image. They cannot distinguish a photo of a flower from a photo of a truck. The only way they receive information about an image is through its file name, its title and "alt" tag. Make sure you enter relevant title and alt tags for each one of the images on your website. You should give them meaningful names; avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will receive the information they need for your images. In addition, they will be included in the search results when someone searches for a photo in Google for example.

Failing to create a content hierarchy

Many web designers underestimate the power of well-structured website. Search engines rank higher websites with well organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of your content and the way search engines index it.

Offering links on your website for money

Many people create websites only to optimize them and later sell links on their pages. Lately search engines and especially Google started to penalize such pages. Even Google Japan was penalized for buying links from bloggers. You should exchange links only with websites that are really related to the topic of your website. Avoid using any "spam" techniques to improve the ranking of your pages.